Pinterest Pin Size: Recommended Dimensions for Every Pin Format
Short answer: the recommended Pinterest pin size is a 2:3 aspect ratio, such as 1000 x 1500 pixels. Pins taller than that may be cut off in the feed. Below you will find dimensions for image, video, and carousel pins, the file types Pinterest accepts, and a few design rules that keep your pins readable on a phone. All specs come from Pinterest's own pin and ad specs, current at the date above.
Pinterest Pin Size Cheat Sheet
| Pin format | Recommended size / ratio | Notes |
|---|---|---|
| Standard image pin | 1000 x 1500 px (2:3) | Taller than 2:3 may be cut off in feeds |
| Square image pin | 1000 x 1000 px (1:1) | Works, but uses less feed space |
| Video pin | 1:1, 2:3, 4:5, or 9:16 | 4 seconds to 15 minutes, up to 2 GB |
| Carousel pin | 1:1 or 2:3 | 2 to 5 images, up to 20 MB each |
| Full-screen multi-page (Idea-style) content | 1080 x 1920 px (9:16) | Pinterest's spec for full-bleed pages; keep text away from the edges |
Standard Image Pin Size
Standard pins are a single image with a title, description, and link. Pinterest recommends a 2:3 aspect ratio, with 1000 x 1500 pixels as the example size. Any size with the same ratio works (for example 800 x 1200 or 1200 x 1800), but 1000 x 1500 is a sensible default because it is sharp on high-resolution screens without producing huge files.
Pinterest notes that pins with an aspect ratio greater than 2:3 might get cut off in feeds. Very tall “infographic” pins were popular years ago; today the bottom part simply may not be seen until someone opens the pin.
Maximum file size for image pins is 20 MB on desktop and 32 MB in the app.
Pinterest Video Pin Size
For standard-width video pins, Pinterest's specs recommend:
- Aspect ratio: square (1:1) or vertical (2:3, 4:5, or 9:16). Videos must be shorter than 1:2 and taller than 1.91:1.
- Length: 4 seconds to 15 minutes.
- File: MP4, MOV, or M4V, encoded in H.264 or H.265, up to 2 GB.
Vertical video fills more of a phone screen. If you make video pins, design for 9:16 or 2:3 and keep captions and logos away from the edges.
Carousel Pin Size
Carousels let people swipe through several images in one pin. Pinterest accepts 2 to 5 images per carousel, each PNG or JPEG up to 20 MB, at either 1:1 or 2:3. Use the same ratio for every card so the carousel does not jump in height as people swipe.
File Types and Colour
- Formats: PNG or JPEG for image pins.
- Colour: Pinterest converts uploads to 8-bit RGB JPEGs and recommends uploading PNG in sRGB to avoid quality loss. Custom colour profiles are not supported and can shift colours slightly.
- White and black backgrounds: Pinterest adds a faint colour layer to image pins with pure white or black backgrounds in the home feed, depending on light or dark mode. If your brand colours matter, avoid pure white or pure black backgrounds.
Pinterest Title and Description Limits
Size is only half of a pin. The text limits are the same across pin formats:
- Title: up to 100 characters. The first 40 or so are the most likely to appear in feeds, depending on the device.
- Description: up to 800 characters. Not shown in the home or search feed, but used by Pinterest to decide who should see the pin.
How you use those characters matters as much as the image. Our Pinterest SEO guide covers writing titles and descriptions that match what people search for.
Design Tips That Work at Any Size
- Design for a phone. Most people see pins on a small screen, so headline text needs to be large and short.
- Keep a safe margin. Leave space around the edges so nothing important sits where the image might be cropped or covered by buttons.
- One idea per pin. A single clear headline and a single clear image outperform busy collages.
- Match the headline to the title. The words on the image and the pin title should describe the same thing.
- Add alt text. Describe what the image shows for screen-reader users.
Set it once
Create your templates at 1000 x 1500 in whichever editor you use, and every pin you make from them will be the right size. Our comparison of Pinterest pin makers covers editors and generators that include Pinterest-sized templates.
Frequently Asked Questions
What is the best Pinterest pin size?
Pinterest recommends a 2:3 aspect ratio for standard image pins, such as 1000 x 1500 pixels. That vertical shape takes up more room in the feed than a square without being cut off.
What happens if my pin is taller than 2:3?
Pinterest says pins with an aspect ratio taller than 2:3 might get cut off in people's feeds. Keep important text and the main subject well inside the frame, or resize to 2:3.
Can I use square images on Pinterest?
Yes. Square (1:1) images work, and carousels accept 1:1 or 2:3. They simply take up less space in the feed than a 2:3 pin, so vertical is usually the better choice for standard pins.
What file type should I use for Pinterest pins?
PNG or JPEG. Pinterest converts uploads to standard 8-bit RGB JPEGs, and recommends uploading PNG in the sRGB colour profile to avoid quality loss.
What size should a Pinterest video be?
Pinterest recommends square (1:1) or vertical video such as 2:3, 4:5, or 9:16. Standard-width videos can be 4 seconds to 15 minutes long and up to 2 GB.
Default to 1000 x 1500
If you remember one number, make it 1000 x 1500 pixels. It matches Pinterest's recommended 2:3 ratio, avoids cropping, and works for almost every organic pin. Get the size right once in your template and every pin you make from it will fit.
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