How to Promote Your Amazon Products on Pinterest
Amazon search is where people buy; Pinterest is where many of them decide what to buy. If you sell on Amazon, Pinterest lets you reach shoppers earlier, while they are still collecting ideas, and send them to your listings when they are ready.
This guide is for Amazon sellers promoting their own products. It covers which pins work for Amazon products, how to link and track traffic properly, and how to turn your seller storefront into pins without doing it one listing at a time. If you're an affiliate promoting other brands, read our Pinterest affiliate marketing guide instead.
Why Amazon Sellers Use Pinterest
- Earlier in the journey. Pinterest searches like “camping gear checklist” or “small kitchen organization” happen before a shopper knows which product they want.
- Traffic that lasts. Pins keep appearing in search and recommendations long after they're published.
- A channel you control. Pinterest traffic doesn't depend on your Amazon ad budget.
Where Your Pins Should Link
| Pin | Best destination |
|---|---|
| A single product | That product's Amazon detail page |
| A product range or bundle | Your Amazon storefront or Brand Store page |
| A how-to or idea pin | Your own website if you have one, otherwise the most relevant listing |
| A pin you want to track | An Amazon Attribution tagged link to the listing |
Keep links direct. Pinterest's guidelines ask for a “no surprises” approach, and some shorteners are blocked, so avoid redirect chains that hide where the pin goes.
Track Pinterest Traffic With Amazon Attribution
Pinterest Analytics can tell you how many people clicked a pin, but not what they did on Amazon. If you're enrolled in Amazon Brand Registry, Amazon Attribution lets you create tagged links for off-Amazon channels and see clicks, detail page views, and sales from each one.
Brand-registered sellers may also qualify for the Brand Referral Bonus, which credits a share of qualifying sales driven by external traffic. Amazon has described the credit as averaging about 10% of qualifying sales for US seller brand owners, measured with Amazon Attribution. Eligibility, marketplaces, and rates change, so check Seller Central before you rely on it.
Tag by pin style, not just by channel
Create separate attribution tags for different pin styles (for example lifestyle vs product-only) so you can see which kind of pin actually sells, not just which gets clicked.
Pins That Work for Amazon Products
| Pin type | Example headline |
|---|---|
| Lifestyle | Cozy Reading Corner With a Weighted Blanket |
| Problem and solution | No More Tangled Cables Under Your Desk |
| Checklist | Weekend Camping Checklist for Beginners |
| Gift angle | Thoughtful Gifts for New Dog Owners |
| How to use | How to Meal Prep With Glass Containers |
Use your own lifestyle photography or designed pins rather than re-uploading your white-background listing image; they stand out more in Pinterest feeds. Design at 2:3, such as 1000 x 1500 pixels.
Titles and Descriptions for Product Pins
- Title: the problem or idea first, then the product type: “Under-Desk Cable Management Tray for a Tidy Setup”. Keep it under 100 characters.
- Description: two or three sentences on who it helps and what it does. Pinterest uses descriptions for relevance even though they aren't shown in the feed.
- Keywords: find them in Pinterest search autocomplete, not only in your Amazon backend keywords; the phrasing is often different.
Our Pinterest keyword research guide shows how to build a keyword list quickly.
Create Pins From Your Amazon Storefront
Pin Generator can read an Amazon seller storefront, the page that lists all of a seller's products:
- Find your storefront URL. It looks like
https://www.amazon.com/s?me=YOURSELLERID(other Amazon marketplaces work the same way). - In Pin Generator, add a source, choose Amazon, and paste the storefront URL.
- Pin Generator pulls your product images, titles, and descriptions.
- Pick products, apply pin templates, and review the designs.
- Set each pin's link (for example your Amazon Attribution tag), choose boards, and schedule.
Note that this works from a seller storefront URL, not from individual product or affiliate links. For more on sources, see Pin Generator integrations.
A Simple Monthly Plan
- Pick your top five to ten products by margin or sales.
- Find two or three Pinterest keyword angles for each.
- Create a fresh pin per angle and schedule them across the month.
- Check outbound clicks in Pinterest Analytics and sales in Amazon Attribution.
- Make more pins for the products and angles that sell; plan seasonal pins ahead of each season.
Frequently Asked Questions
Can I link Pinterest pins to my Amazon product listings?
Yes. A standard pin can link to any destination URL, including your Amazon product detail page or storefront. Keep links direct and predictable; Pinterest's guidelines discourage redirect chains and link shorteners that hide the destination.
How do I track sales from Pinterest on Amazon?
If you're enrolled in Amazon Brand Registry, Amazon Attribution lets you create tagged links for off-Amazon traffic such as Pinterest and see clicks, detail page views, and sales from them. Without it, you only see Pinterest's outbound clicks, not what happened on Amazon.
What is the Amazon Brand Referral Bonus?
It's an Amazon programme for brand-registered sellers that credits a share of qualifying sales driven by external marketing measured with Amazon Attribution. Amazon has described it as averaging about 10% of qualifying sales for US seller brand owners. Check Seller Central for current eligibility and rates.
Should I pin to Amazon or to my own website?
If you have your own site, linking idea-stage pins (gift guides, how-tos) to it and linking product pins to Amazon gives you both an owned audience and marketplace sales. If Amazon is your only store, link product pins straight to the relevant listing.
Is this guide for Amazon affiliates?
No. This guide is for sellers promoting their own Amazon products. If you promote other people's products for commission, see our Pinterest affiliate marketing guide instead.
Show Up Before the Amazon Search
Pinterest reaches shoppers before they type a product name into Amazon. Create idea-led pins for your best sellers, link them cleanly to the right listing, track what happens with Amazon Attribution if you can, and keep publishing fresh pins as your catalog and seasons change.
Turn your Amazon storefront into pins
Add your Amazon seller storefront URL to Pin Generator, pick products, apply pin templates, and schedule the designs across your boards.
Try Pin Generator Free